tag:blogger.com,1999:blog-5478039311346051106.post678141526379467231..comments2023-07-23T05:21:37.867-06:00Comments on Brososkablog: The Captain Morgan Spiced Rum campaign, and why it's never gonna work...Anonymoushttp://www.blogger.com/profile/15052276787105341528noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5478039311346051106.post-75360139536253875042011-08-23T11:39:08.216-06:002011-08-23T11:39:08.216-06:00Absolutely. This campaign is about how the custome...Absolutely. This campaign is about how the customer can solve the advertiser's problem. Advertising should be the other way around.Randy Brososkyhttps://www.blogger.com/profile/05346983682643473710noreply@blogger.comtag:blogger.com,1999:blog-5478039311346051106.post-35287431868903968852011-08-22T20:18:03.015-06:002011-08-22T20:18:03.015-06:00The other place this campaign fails is that it doe...The other place this campaign fails is that it does not place the customer at its heart. There's a huge "What's in it for Captain Morgan's" but there's very little benefit for me. What's in it for me to order a Captain and Cola? A blank stare from the waitress, and nothing else.Marliss Webernoreply@blogger.com