The uproar has been deafening. People's social media feeds have been flooded by the debacle. Fluid Salon in Edmonton produced the above ad, and it has caught the eyes and ires of people across the country.
I don't need to discuss whether the ad was good or bad, appropriate or not. The people have already spoken on that one. You can see the creators' defenses
here and
here and Ryan Jespersen's
incredibly well written response here. There have been a number of PR professionals who have used this as an opportunity to share conflict management strategies. (Namely, accept that people got offended, apologize and make good. Simple. Reminds me of another mess with an Edmonton actor at
last year's Fringe festival.) There has also been a lot of anger.
The ad has been defended as art. That there is perhaps more going on than the obvious interpretation. But there's a problem with that. There's a logo. There's a tagline. It's not art, it's advertising. Although I believe that there is artistry in creating ads,
advertising and art are not interchangeable words.
